About ProfitShapers
The operating platform for enterprise value acceleration
ProfitShapers exists to close two gaps in the mid-market. The CEO Gap: leadership teams pulled into tactics, unable to filter the firehose of competing input, underweighting the work that actually compounds value. The Advisory ROI Gap: engagements that deliver good operational counsel but never tie back to measurable enterprise value growth. The platform closes both.
Our Mission
Flatten the curve between aspiring, good, and great teams
ProfitShapers brings the operating cadence — annual plan, quarterly Rocks, weekly KPIs, leadership pulse, core values — into one connected ecosystem, and uses AI to cut through the noise, demystify variables, and simplify the path to enterprise value acceleration. The substance is the cadence and the proof it created value. The voice is plainspoken. The ambition is to make the way great teams operate accessible to teams that aren't there yet.
What We Believe
Four principles that shape the platform
Substance Over Surface
Every claim ties back to what the platform actually does. No invented capabilities, no aspirational stats, no metric promises that can't be defended.
Advisor-Led, AI-Amplified
TerraSage AI exists to cut through information overload and demystify variables — not to predict the future or replace the human judgment that drives real change.
Built for the Cadence
The platform is shaped around how advisory engagements and leadership teams actually run — annual to quarterly to weekly — not retrofitted from a generic SaaS template.
Tied to Enterprise Value
The platform treats the company as another asset in the CEO's investment portfolio — and measures success by whether the work the team committed to is moving the number.
Meet the Team
The team behind the platform
The people behind the platform — operators, advisors, and builders working to make enterprise value acceleration accessible to every mid-market team.
Tim O'Connor
Managing Partner & Advisor · Co-Founder, ProfitShapers
Tim is a former golf professional turned entrepreneur and value-building Guide. He launched his business career in 2000 at a Silicon Valley technology company, where he built a multi-million-dollar Key Account Division serving Fortune 100 clients — drawing on relationships with CEOs who had once been his golf students at Bay Hill in Orlando.
Over the next two decades, Tim grew businesses ranging from his own startups to senior leadership of a Fortune 500 company across multiple industries. After selling his apparel company in 2020, he turned his focus to challenging CEOs, supporting their boards, and teaching their leadership teams how to unlock enterprise value as a trusted advisor and Guide.
His advisory practice fills the void between traditional exit planning, business operating systems, and applied behavioral analytics. When those three disciplines combine, leaders level up, culture thrives around a compelling purpose, and everyone aligns on growing enterprise value — on the path to becoming a sought-after Category of 1 company. Tim delivers data-driven strategic guidance with kind but radical candor.
Tim is married to his best friend Stephanie. They live in Woodstock, GA with their two grown sons and two dogs, and love playing golf as a family.
Lori Bingham
COO · 2IC · Advisor · Co-Founder, ProfitShapers
Lori is a seasoned executive and leadership coach with a proven track record of operational excellence and team development. As a Chief Operating Officer across multiple organizations, she has spent decades leading people and systems to achieve strategic clarity, efficiency, and high performance.
Her career is defined by an ability to translate vision into action through structure, accountability, and collaboration. Lori excels at optimizing processes, building scalable systems, and aligning teams around shared goals that drive meaningful results.
A core strength of Lori's leadership is her ability to build and coach high-performing teams. She is deeply committed to cultivating positive, growth-oriented cultures where people feel empowered to perform at their best. Through intentional coaching, transparent communication, and a focus on personal development, Lori has helped organizations transform both their outcomes and their people.
Why ProfitShapers Exists
One operating surface, instead of a stitched-together mess
Most mid-market companies and the advisory firms that serve them run on disconnected tools — assessments in one place, meetings in another, Rocks in a spreadsheet, the annual plan in a deck, the valuation in slideware. The reconciliation work is enormous, and the engagement can't prove what it actually grew.
ProfitShapers is the integrated ecosystem that replaces it: one identity, one bill, one canonical view of the business — with a continuous read on enterprise value running alongside the operating cadence.
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